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Publishing Misconceptions: Myths That Hurt Writers

What’s true and what’s myth? This article debunks common publishing misconceptions, from advances to book marketing.

Publishing Misconceptions: Myths That Hurt Writers

Boosting Your Book Sales This Holiday Season

Authors, your book makes the perfect gift for the holidays. But how do you get people to buy your book as gifts and boost book sales?

Boosting Your Book Sales This Holiday Season

What Keeps Me Going While Marketing My Book

I’m often asked what keeps me going while marketing my book. When I was writing the book, I was clueless as to having to do the marketing.)

What Keeps Me Going While Marketing My Book

Ten Common Publishing Terms Aspiring Authors Need to Know

If you’re new to the world of publishing, you’ve probably heard some words being used that you’re not sure of what they mean.

Ten Common Publishing Terms Aspiring Authors Need to Know

Is It A Scam? “Legitimate” Ways to Publish Your Book

Before you embark on your publishing journey you need to know the truth about hybrid publishing. It might not be what you think.

Is It A Scam? “Legitimate” Ways to Publish Your Book

The Proven Content Strategy to Drive Book Sales and Hit Bestseller Lists

There’s a good reason why being a bestseller is a dream for many indie authors. It can boost your book sales and establish personal and professional credibility.

The Proven Content Strategy to Drive Book Sales and Hit Bestseller Lists

An Author’s Path to Publishing — with Jane Friedman

Navigating the path to publishing can be quite a daunting task. These are the most-frequently asked questions from authors — and how Jane Friedman answers.

An Author’s Path to Publishing — with Jane Friedman

The Mystery of Book Retailer Returns: What Authors Need to Know

Publishers may use a “reserve against returns” to protect themselves and their authors against book retailer returns.

The Mystery of Book Retailer Returns: What Authors Need to Know

AI and Copyright Plus Publishing News with Jane Friedman

Recent publishing news is full of upheaval, with AI alone. What’s going on? Answers in our conversation with Jane Friedman.

AI and Copyright Plus Publishing News with Jane Friedman

The Power of Wall Street Journal Bestseller Campaigns

Dr. Silverstone came to us with the goal of achieving the Wall Street Journal bestseller list. Here’s how we took him there.

The Power of Wall Street Journal Bestseller Campaigns

The Ultimate Guide to Launching Your Book: Identifying and Preparing Your Target Market

Get ready to learn how to pinpoint your target audience and prime the market for the release of your new book.

The Ultimate Guide to Launching Your Book: Identifying and Preparing Your Target Market

Boni and John’s Takeaways From The 2023 IBPA Conference

We attended the 2023 IBPA Publishing University, an annual event of Independent Book Publishing Association, a member organization of indie publishers, authors and other publishing industry professionals.

Boni and John’s Takeaways From The 2023 IBPA Conference

A New Name, a New Season for Ingenium Books Podcast

We are happy to announce it’s time for season two of our podcast! It’s a new season, with a new name: The Ingenium Books podcast. We took a little bit of a break, like a year or so, as we re-evaluated our priorities and dug deep into what the business reasons were for spending all

A New Name, a New Season for Ingenium Books Podcast