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Category Archives for Business

Want to be Amazing at Giving Ghostwriter Interviews? Here’s How.

You’ve hired a ghostwriter for your business book. Now you need to figure out how to be amazing at your ghostwriter-author interviews. The quality of your book depends on it.

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Rock Your Business: 26 Essential Lessons to Plan, Run, and Grow Your New Business From the Ground Up

Ready to start a new business? Learn about defining your purpose, choosing a business structure, when to consult a lawyer, managing intellectual property, when and who to hire, cash flow tips, ditching

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The 7 Biggest Things to Understand About Self-publishing Today

You know you can do it. You’ve come this far, learned, created and built your business, or your reputation, or your client list. Now you’re ready to write a book, and there are things you want to

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WORKING WITH A GHOSTWRITER

What Everyone Should Know About Working With a Ghostwriter

If you're resistant to the idea of working with a ghostwriter, you're not alone. But ask yourself: do you change your own oil, balance your own tires, or butcher your own meat? You likely hire someone

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How to Create Brand Content that Drives Sales and Success

When you create brand content, think of it as the emotional connection that converts a consumer into a customer. More than 80 percent of consumers are researching –and shopping – online (Retailing

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4 Questions to Ask Before You Hire A Web Team   

Every business today needs a website. To make sure you get the results you deserve, there are certain questions to ask before you hire a web team. There is no HomeStars or Better Business Bureau for website

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4 Things to Understand About the Power of Marketing

One of the biggest mistakes new entrepreneurs – and authorpreneurs – make is to underestimate the power of marketing. Right from the earliest days of a startup, it deserves a seat with the big boys:

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10 Qualities of a Winning Business Plan

Whether you write your own business plan or hire expert help, the finished product should reflect these ten qualities.

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5 Key Attitudes of a Successful Entrepreneur

Turns out your attitude is the most important factor in your success or failure as an entrepreneur. Not personality. And not character. Oh sure, whether you are outgoing or risk averse, full-to-the-brim

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Four Key Ways Editing and Proofreading Differ: as an Author Know You Want Both

First-time authors can be forgiven for thinking that editing and proofreading are interchangeable. They’re not. As an author, know that you want both for your manuscript.

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