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Jackie Mcaskill

Jackie is an advocate for informed choice — whatever your pleasure: wine or cannabis. 

She’s cofounder of Sheesh Sodas, was a director at one of Canada’s largest licensed cannabis producers and a former VP at the Liquor Control Board of Ontario (LCBO.)

Chill: The Wine Lover’s Introduction to Cannabis is Jackie’s first book.

Jackie Mcaskill

Jackie is a product strategy leader and champion for startups and industry innovation in the beverage and controlled substance markets.

She’s cofounder of Sheesh Sodas, was a director at one of Canada’s largest licensed cannabis producers and a former VP at the Liquor Control Board of Ontario (LCBO.) Chill: The Wine Lover’s Introduction to Cannabis is Jackie’s first book.

Jackie brings over twenty years of industry-relevant experience to her businesses and clients.

Prior to co-founding Sheesh Sodas, Jackie was the category director at Hexo Corporation (one of Canada’s largest licensed cannabis producers at the time and now owned by Tilray), where she oversaw edibles, dried flower, and pre-rolls. Her introduction of nearly 100 products into the market took her categories from fifth to first place market share in under a year.

She spent more than a decade as a buyer for one of the world’s largest alcoholic beverage purchasers, the Liquor Control Board of Ontario (LCBO) where she launched many iconic brands into the Canadian retail space. In 2016 Jackie founded her own consulting company, BevPro Canada, Inc., successfully supporting new businesses launched into a congested alcoholic beverage retail landscape.

Chill

The Wine Lover's Introduction to Cannabis

By Jackie Mcaskill


It was only in the mid 1970’s when wineries started to attract large-scale visitors in the U.S.


Shortly after that, wine clubs started to boom, popularizing tastings, wine parties, and greatly increasing the average person’s interest in and knowledge of wines.


With the legalization and accessibility of cannabis sweeping across North America and beyond, the mainstreaming of marijuana has ushered in a new crop of consumers.


Welcome to Chill: The Wine Lover's Introduction to Cannabis, a unique guide that blends the elegance of wine culture with the emerging world of cannabis.

Chill offers a fresh perspective on cannabis consumption, reminiscent of beginner's wine guides, tackling the questions you've hesitated to ask. From understanding different strains to mastering the art of social smoking, this book is your go-to companion on the journey to cannabis enlightenment.



When I was growing up, wine was synonymous with celebration, class, and sophistication... Weed, on the other hand, was a pineapple express train straight to Hell. That’s what parents and teachers told me, and that’s what I believed. In Canada, we had been just as well trained to “just say no” as our American cousins.

So, while I have always been comfortable with wine, I felt weird about weed. Getting to know cannabis was a lifelong toe-dipping exercise. It took years to break through those family and social barriers, get educated, and give myself permission to choose what’s best for me.

Drawing parallels between popular cannabis strains and beloved wine varietals,
Chill invites you to savour the nuances of both worlds. And as a delightful bonus,
discover irresistible recipes for weed and wine-infused delicacies,
including a transcendent pot brownie that promises to elevate your experience.

Whether you're a seasoned connoisseur or a curious beginner,
Chill is your ticket to unlocking the secrets of cannabis with the sophistication of a true wine lover.

Jackie in the Media 

Jackie has a lot to offer in media and podcast interviews. Her experience includes serving as VP of LCBO relations for the Ontario Craft Distillers Association. She has taught in the post-graduate Advanced Business Management Alcoholic Beverages program at Centennial College in Toronto, and spent a summer teaching in Denmark at Aarhus University. 


In 2015 she was awarded the coveted Drinks Ontario Industry Partnership Award, granted to individuals with outstanding contribution to the industry. Jackie holds a Bachelor's from Brock University in St. Catharines, and has completed executive development work at Wharton University of Pennsylvania Executive Education, Richard Ivey School of Business, and York University’s Schulich School of Business.

Coming soon in ebook, paperback, and audiobook

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