One Million Readers

About the Book

Those who want to write a book believe writing it is hard.

Those who have written a book discover that marketing the book is harder.

One Million Readers is for traditional or self-published authors of nonfiction who want to feel more confident about marketing their books. It’s for those who want to gain power and control over their book sales and achieve real results.

Learn why creating your book marketing strategy is the most important thing you can do for your author career and your business.

The secret to mastering one of the biggest challenges of independent publishing: successfully marketing your own book.


  • What a good book marketing strategy is and why creating your own is essential to your author success
  • Where to look to deepen your awareness of the market so you know how, where, and when to best present your book to buyers
  • When to do it yourself and when to collaborate with a service provider
  • Who else can help you reach your target audience
  • Why connecting the dots in the big picture can save you money by targeting the right audience, at the right time, with the right tactics
  • How a good book marketing strategy addresses your why for writing your book, why the marketing strategy exists as well as what you’re going to do to achieve your goals.

In One Million Readers:

...you’ll learn how and why to take a bird’s eye view of your book, where it fits in the marketplace, whose problem it solves and how it will help solve that problem. You’ll learn how to drive toward your goals so you never again have to ask, “What should I be doing today to market my book?”

Joel Friedlander The Book Designer


In One Million Readers Boni Wagner-Stafford shows indie authors how to create and implement a real-world book marketing strategy, and how this approach can help you achieve your publishing goals and sell more books. Recommended."

Joel Friedlander TheBookDesigner.com

Million Readers

The Definitive Guide to a

Nonfiction Book Marketing Strategy that Saves Time, Money, and

Sells More Books

Are you ready to create a roadmap

to the pot of gold at the end of your rainbow?

One Million Readers is guaranteed

to help empower you to achieve your goals, 

whether that includes to sell 20, 200, or 20,000 books.

Boni Wagner-Stafford offers a proven approach for creating a plan of action that aligns with your purpose for writing the book in the first place. Her experience with marketing, communications and public relations strategies is built on a foundation of more than a dozen years in journalism and another decade crafting, leading, and implementing communications strategies in the public sector.

Boni Wagner-Stafford Colour Bio

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