For immediate release—October 3, 2024
Toronto, ON – Ingenium Books is set to publish a book about cannabis-with a difference. Chill: The Wine Lover’s Introduction to Cannabis by Jackie McAskill shows readers how to look at cannabis in a new way, bringing it from behind the beaded curtain into the respectable dining rooms of those who have a taste for the finer things in life: wine lovers.
With extensive experience in both the wine and cannabis industries, McAskill is the perfect person to write a book about cannabis, introducing it to and empowering those who normally veer towards wine.
“Whenever I learned something new about cannabis my brain automatically put the information in the context of wine,” McAskill said. “And it made sense! Varietals are like strains. Indica and sativa each have things in common with red and white wines, respectively. A hybrid is like a rosé, the balanced middle ground of both together.”
After fifteen years in the wine industry and picking up the coveted Drinks Ontario Industry Partnership Award along the way, McAskill switched to the cannabis industry once Canada legalized the plant. She has helped to launch more than ninety new products into this emerging market.
“In Chill, McAskill demonstrates her deep knowledge of both industries—wine and cannabis,” says publisher Boni Wagner-Stafford. “By drawing our attention to what’s the same rather than what’s different about them, she stands to make a real difference in bringing the two sectors together. If not in the minds of those working in each industry, then certainly in the minds of the consumer. She shows readers there’s little to fear from either of them, as long as they are informed and make the best choices for themselves.”
Chill comes as Canada marks six years since the Cannabis Act legalized its use, and comes as the legalization of cannabis for recreational purposes is on the ballot in three states in the upcoming elections in the United States.
As much a book about wine as it is a book about cannabis, Chill: The Wine Lover’s Introduction to Cannabis is available for preorder now and due for release October 17, 2024.
Learn more about author Jackie McAskill
Media inquiries:
Boni Wagner-Stafford, publisher, Ingenium Books
boni@ingeniumbooks.com
1-(647)-576-2434